By now we all know the news. Apple held their launch event last week, streamlining the iPhone 5 into a seamless body of glass + aluminum and upping the ante with new performance features. They also drastically changed the 6th gen iPod nano, reverting back to its former candy bar shape. For Scott Wilson, LUNATIK founder, the new iPhone is exciting, while the backwards development of the iPod nano is disappointing.
Wilson took time to speak with The Verge directly after last week’s conference. “I was hoping they would keep it the same or tweak it a little so we could stay in the business," he told The Verge. "But if they didn't I was hoping they would at least make an Apple watch because I want to wear that." He's genuinely disappointed. "The nano in that form factor gave me a reason to have three iOS devices on my body, and now I don't.” Read the entire article here.
And he’s not the only one bummed; many thought that Apple was heading in the watch direction. Did Apple punk us all? The last generation of nanos had upgraded watch faces so a full on ready-to-wear nano watch seemed like the natural, next progression.
GigaOm founder Om Malik- who credits Wilson with ‘kickstarting’ Kickstarter and celebrates his ingenuity to create the first of all nano watches- says of the new nano design, “ I don’t find it very interesting.” Read Malik’s full opinion here.
Still, there’s a new kid (of interest) on the block. The iPhone 5 while “thoughtful, beautiful, and a wonder of modern engineering” says The Verge, in a separate article, “is not radical.”
Luckily, Wilson and his LUNATIK team have been hard at work inventing a case like no other to house the latest iPhone-TAKTIK is a rugged case that can withstand the hardest of hits- it will more than compliment and protect the slimmer and more delicate iPhone 5. Check TAKTIK out.