It has been a wild year for LUNATIK. 2012 gave us everything from the birth of TAKTIK to the death of the 6th generation iPod nano. As we look to the future and all that 2013 has to offer, we wanted to take a moment to reflect on the past year-the good, the great, and the awesome.
2012 started out with a bang as LUNATIK launched Touch Pen, our analog-digital stylus tool. Transforming the traditional pen to work on paper and pixels, the team went back to our roots launching on Kickstarter and successfully reaching funding goals in the first 48 hours. Our second run on Kickstarter ended in February and proved to be just as exciting as our first. It was great reconnecting with old Kickstarter supporters while building new ones.
With the Kickstarter campaign completed in February, Touch Pen went into production and first look samples arrived in late March, just in time to greet Apple’s new iPad launch. The LUNATIK team was up at dawn standing in line with Apple fanboys previewing our new product. We aso had our own caricature artist on-hand to sketch with Touch Pen while anxiously waiting for the doors to open.
April brought a tremendous honor for LUNATIK as we were recognized at the 25th anniversary Edison Awards with a Best New Product Award for TikTok+LunaTIk. LUNATIK founder Scott Wilson was at the star-studded NYC event to accept the honor on behalf of all the LUNATIKS.
In June, LUNATIK began a collaboration with the notable and longest running Chicago tannery, Horween Leather. The partnership introduced the Chicago Collection, a series of premium leather LUNATIK watch kits offering lux artisan craftsmanship to the original LUNATIK classic.
Summer was in full swing and our team was hard at work developing TAKTIK, the ultimate iPhone protection system. In June, with 2 successful crowdfunding projects completed, we decided to go 3 for 3 on Kickstarter with TAKTIK for iPhone 4/4s. The project was incredibly popular and raised an impressive $680K+, not only getting funded in a matter of days but also introducing thousands of new backers to LUNATIK.
At the same time, LUNATIK.com debuted its website redesign, showing off some fresh branding and introducing our new LUNATIKLife Blog.
Later in the summer we held a 'Be A Better iPad Artist' competition with our friends at Paper by Fifty Three, encouraging our fans to use digital stylus tools and the Paper App to create original sketches. In the end, more than 1700 #LUNATIKONPAPER submissions were entered and the grand prize winner received a new iPad (with lots of fantastic runner-ups getting Touch Pens)! You can still view some of the amazingly talented creations on our tumblr site.
September found head LUNATIK Scott Wilson out in Cupertino at Apple HQ for the launch of the highly anticipated iPhone 5! As exciting as the announcement was, we also learned the fate of our beloved iPod nano. It seemed that Apple had other plans for the next generation nano, reverting back to its former candy bar shape. The new nano design was met with much disappointment, especially from all who were hoping it would continue to live on the wrist with bluetooth capabilities....
But recent reports indicate that Apple has some new plans brewing for their own smartwatch. Many have sited TikTok+LunaTik's popularity as a motivator for Apple to create something of their own. We look forward to seeing what they launch in the next 6 months!
October marked the birth of Touch Pen’s new little sibling, the Chubby Stylus. A stylus for artist of all ages, Chubby was the star of a LUNATIK and DRAW SOMETHING App contest. Winners received the latest LUNATIK product with an iPad mini for the grand prize winner!
And later in October, Scott Wilson went back to New York, this time to accept the Smithsonian’s Cooper-Hewitt National Design Award for excellence in the category of Product Design. Highlights to this well deserved award included lunch with First Lady Michelle Obama at the White House and time spent at the NY and DC Teen Design Fairs. Congratulations again to Scott Wilson for this amazing honor!
As we move into 2013, we are excited to be launching several new products. You can find us at CES International next week (Booth 4039), where we will showcase samples of our anticipated new TAKTIK Series for iPhone 5. With TAKTIK, we've injected our design DNA into protective cases, going above and beyond to transform the iPhone into a refined and rugged everyday warrior.
Along with our new cases, we'll be previewing our LUNATIK REWARDS App. The App turns you, our biggest fans, into LUNATIK brand ambassadors. Its simple- become a REWARDS member, tell someone about your LUNATIK products, send them a discount via email and you'll earn a cash commission for the sale. This disruptive new mobile commerce platform will pay you for loving LUNATIK!
Thanks to all who continue to support LUNATIK. On behalf of our entire team, we wish you all the best in 2013!